LESSON 10 - BUSINESS BASICS PART III - MARKETING & SALES
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Introduction: Marketing Management - Create it, Get the word out, and Sell it
A company’s financial health starts with sales. A company must sell its products or services in order to pay the bills and earn a profit. R&D (Research and Development) first develops the product or creates a service, marketing then lets individuals or organizations know the company exists and what they are all about, and finally sales does the selling that brings in the money.
In this lesson we will go over the basic concepts of marketing and sales. This will include market strategies, market research, the 4 P’s of marketing, sales tactics, type of sales, the sales force and the keys to developing successful products.